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That's right, Love How YOU Fit! Own it! Celebrate it! There is only one you and that, ladies, is absolutely worth getting excited about!

We're not just talking about the fit of your wedding gown. We understand how important that is. We've built an internationally recognized brand and award winning label on knowing how to fit a bride on the biggest day of her life. But, we also know that even more important than how you fit in your wedding gown, is how you fit in your family, your peer group, your workplace, your community, your world! Your bridal glow shouldn't fade when the gown is packed away. It can live on as you realize how incredible you are, not only on your wedding day, but every day!

Believe it! Help others believe it! Help us grow the conversation!

Maggie Sottero was established on a set of principles that include the courage to stand apart in an industry steered by fashion giants, the determination to embrace its individuality in stylization and construction techniques, and the conviction to remain authentic, regardless of outside influence.

Share with us the story of a deserving bride who typifies the Maggie attributes and the Love How YOU Fit mantra! Submit your story and you, or someone you love, could be one of ten exemplary brides to win a free Maggie Sottero wedding gown, and be featured on our website and Facebook page.

Submit now to receive a Love How YOU Fit T-shirt, as our thank you for joining the campaign and sharing the message!

Do you love how you fit? Tell us your story and you, or someone you love, could win a free Maggie Sottero wedding gown.
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Terms and Conditions

Love How YOU Fit Contest (the "Contest")




Maggie Sottero Designs, LLC, 2300 South 1070 West, Salt Lake City, UT 84119 ("Maggie Sottero" or "Sponsor")


The Contest begins June 1, 2012 at 12:01 am MST and ends at 11:59 pm MST August 31, 2012 (the "Entry Period"). To be eligible, entries must be received by Sponsor during the Entry Period.


The Contest is open to any legal resident of the 50 United States, and the District of Columbia, 18 years or older as of date of entry. Only one person per household will be eligible to win. Employees of Maggie Sottero; any persons involved in the creation, development, or implementation of this Contest; and any other persons or entities directly associated with this Contest and any members of their immediate families or households are ineligible to participate. This Contest is subject to all federal, state, and local laws and regulations. By submitting an entry form, entrants agree to abide by these Official Rules and all applicable federal, state, and local laws and regulations that govern contests.


One Maggie Sottero® wedding gown of the recipient's choice will be awarded to each of ten winners. Gown selections may be made only from those gowns comprising the Maggie Sottero® collection as of the date the Contest winner is notified. Actual retail value may vary based on the gown selected. Gowns must be ordered through a Maggie Sottero® Authorized Retailer no later than December 1, 2012 and the delivery date to a Contest winner of any gown selected will be subject to the availability of such gown and production scheduling with respect to such gown. Any alterations, items not sold with the gown chosen, shipping, handling and/or rush fees are the prize winner's responsibility and are not included in the prize. Winners are responsible for compliance with all applicable federal, state, and/or local laws and regulations, including without limitation, the payment of all applicable taxes.

Prizes cannot be transferred, substituted or redeemed for cash.


You may enter the Contest by accessing the "Love How YOU Fit" entry screen on the Maggie Sottero website at, fully completing the on-screen entry form, and submitting the information during the Entry Period. Complete responses to all fields on the entry form are required for your entry to be eligible. Limit one entry per person/email address. If an entrant is determined to have sent more than one entry, that entrant will be disqualified. All entries will become the property of Maggie Sottero and will not be returned. Maggie Sottero is not responsible for transmission and/or computer error.


Entries may not contain the name, likeness, or other identification of any person (other than yourself), unless appropriate permission and releases have been obtained for your use of such material in your entry. You will be required to submit signed releases to Sponsor for all persons shown or identified in your entry. Failure to provide this documentation will result in disqualification of your entry in the sole discretion of Sponsor without notice to you. Copies of such permissions must be made available to Sponsor upon request and must be submitted for any potential winners prior to their confirmation as winners. IMPORTANT: If you are selected as a potential winner, any other person(s) (or their parent/legal guardian if such other person(s) featured who are considered minors in their state of residence) appearing in your entry will be required to sign a publicity and liability release and waiver of liability.

Entries cannot contain any copyrighted materials, incorporate or reference anything that is owned by any third party or entity or would require the consent of any third party or entity in any jurisdiction.

Sponsor reserves the right in its sole discretion to remove, edit, or blur or to ask the entrant to remove or blur any non-material elements (e.g., small logos on clothing or portions of the entry that may reference third party rights) rather than disqualify an otherwise compliant entry.


Winner(s) will be chosen by Maggie Sottero employees based on the following criteria:

  • How well the entrant incorporated the campaign theme into her story.
  • How effective the entrant was in conveying her message.
  • To what degree the entrant exemplified the Maggie Sottero attributes and the "Love How YOU Fit" mantra, as described on the entry screen.

Potential winner(s) will be notified by email on or about October 1, 2012. Three attempts will be made within three days to contact winners at the email addresses provided with the entries. Should a winner fail to respond to at least one email notification attempt within 24 hours of the time it is sent, the prize will be forfeited and awarded to an alternate winner. Potential winner(s) will be required to sign and return a notarized proof of identification and form of release within ten (10) days of the date the prize winner is notified (or within ten (10) days of the third (3rd) notification attempt if receipt of notification has not been confirmed by the prize winner). Noncompliance within this time period will result in disqualification and forfeiture of the prize, and Maggie Sottero may, in its sole discretion, award the prize to an alternate winner. The names of the Contest winners will be available after October 1, 2012. To obtain a list of the winners, send a self-addressed stamped envelope to: Maggie Sottero Designs, LLC, Attn: Love How You Fit Campaign, 2300 South 1070 West, Salt Lake City, UT 84119. To request a copy of the Official Rules, send a self-addressed stamped envelope to Maggie Sottero Designs, LLC, Attn: Love How You Fit Campaign, 2300 South 1070 West, Salt Lake City, UT 84119.


By entering the Contest, you grant Maggie Sottero Designs LLC and its members, parents, employees, agents, subsidiaries and related entities full rights to publish, copy, display and distribute all materials you submit ("Submissions"), in any form and for any purpose including, but not limited to, public display on the Internet. You represent that you are entitled to convey the rights granted herein.

By entering the Contest, you grant Maggie Sottero the right to edit or otherwise make derivative works from any and all Submissions. You further grant Maggie Sottero all rights to use any images of persons or property, as well as any names incorporated in any Submissions, whether arising in copyright or otherwise.

You agree to indemnify and hold Maggie Sottero harmless from any claims arising from Maggie Sottero's use of the Submissions. You hereby release Maggie Sottero from, and covenant not to sue Maggie Sottero for, any claim or cause of action, whether known or unknown, for libel, slander, invasion of right of privacy, publicity or personality, or any other claim or cause of action (whether based on the common law or federal or state statute), based upon or relating to your participation in the Contest or Maggie Sottero's use of the Submissions or any unauthorized use of the Submissions by a third party.

You agree that Sponsor and its parent companies, affiliates and subsidiaries, officers, directors, employees, agents are not responsible or liable for, and shall be released and held harmless by you from (i) technical difficulties of any kind; (ii) any condition caused by events beyond the control of Sponsor that may cause the Contest to be disrupted or corrupted; and (iii) any printing or typographical errors in any materials associated with the Contest.

Sponsor reserves the right at its sole discretion and at any time to cancel, terminate, modify or suspend the Contest and any terms or conditions for any reason. If insufficient entries are received, or if no entry submitted meets minimum reasonable criteria for a prize, in Sponsor's sole and final discretion, fewer than all prizes may be awarded.

All decisions of Sponsor are final and binding in all respects.

Sponsor reserves the right to prohibit the participation of any individual that fails to comply with any provision of these Official Rules.

Personal information collected from participants will be used for the purpose of administering the Contest and will be subject to Maggie Sottero's Privacy Policy, which can be found at You expressly agree to the use of your personal information for such purpose.

You agree that Maggie Sottero is not obligated to use any of the Submissions, and the rights and promises granted in this release are in consideration of Maggie Sottero's review, acceptance, and such use of the Submissions as Maggie Sottero may, in its sole discretion, choose to make.

You agree that any dispute arising out of your submission of Submissions to Maggie Sottero shall be exclusively venued in a court of appropriate jurisdiction in Salt Lake County, Utah and governed by the laws of the State of Utah without reference to any conflict of laws provision.

By entering the Contest, you certify that you have read and understood the above and agree to all the Official Rules of this Contest.

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